There are so many types of content floating around out there that I don’t even really know where to be begin.
In my first phase years ago of making stuff to put online it was all skimboard orientated because that’s what I knew. Fast forward a few years to where I am now. I tend to split between vlogs/day in the life stuff, informative and more nicely edited visual treats. Or however you want to explain it all.
Here’s some interesting stats of my own that I’ve learnt from my own content.
-Vlogs have a much higher initial engagement due to the personal aspect of them. You can see in this weeks one below
– Informative videos seem to work well once they’ve been in the system for a long time.
– Finely edited videos with very little personality expressed, don’t do as well as they did 5 or so years ago but…. If you create a video targeted at something specific then they can and do get on a little roll.
– The average spearfishing video possesses zero creativity. There’s no personality or context to what is going on.
– The average drone video possesses zero creativity. There’s so many people putting content out now that it has become overused and dull.
– Surfing related content creates a heeeeeap of interest but also the most negativity.
– Podcasts are rad and are booming. Is this the rise of real news from real people?
-Adventure based content from little businesses and/or groups is on a massive boom right now. Soon to be horribly saturated.
-Fishing content is so popular to the point that I don’t really think you can make anything original!?
-There’s a lot of negativity online but the channels I have created seem to get much lower than my average share, which is great!
That’s just a few things I can think of off the top of my head that I’ve noticed from my own experiences. As the online content market rises so do the opportunities for people, young people in particular.
See you at the beach!