Golf is a love or hate sport. Millions of people around the world are in love with the game. Millions of people think “chasing a little white ball around is stupid”.
Little do those people know is that the balls come in more colours than just white ha.
I’ve spent a lot of time on Golf Courses over the years. Hours upon hours practicing, mowing greens in the dark, playing tournaments and generally loving the manicured, green environments they provide.
The sport of Golf here in New Zealand is popular but my feeling towards how clubs market themselves are a little out of date. Social media and online applications are king and golfers love to see their favourite courses from different angles. In fact I would rate golfers as some of the most enthusiastic about their chosen sport. Social media engagement tells me this.
Before I get into a few more details, check the video below.
What does this mean for clubs? It means advertising that works. It gives the golfers a taste of what they can play, the views and colours of the course, the warm up before the warm up. You can pitch content towards corporate groups as to why they should be playing your course. Excite the members about playing their course and attract new ones to it!
For tournament golfers and those wanting to analyze their swing, it means high speed swing capture to see if you’re putting the club where you should be (or shouldn’t).
For social groups it means professional video and photos for your own personal and social uses. Document your 4 day golfing trip anyone?
With video certainly painting a bright picture, still photography has it’s own place
Professional shots of professionals. Mike Hendry wedging into Omaha’s 13th.
Seasonal weather events are some of my favourite shots.
So there you have it, some examples of what I can do for you. I’m sure this blog post could go forever but if you’re interested about what I can do for you or your club then please email me email@example.com
What do we need to survive? Food, water and sleep. Yeap that’s about it.
What do we need to keep us happy and “sane”? Well that’s different for everyone. I myself need to go away, I need to get cold, I need to see things, I need to do the things I love to do. Without these things I don’t know what would happen.
Last weekend we went away with a beauty but cold forecast. To be honest I had kind of glossed over how cold it was forecast to be. Saturday we were greeted by a stiff Southerly breeze, skim exploration and some fun but disappointing diving
Sunday we woke with more than a little frost on the ground. This meant for a freezing night in the tent, my four blankets did their job but oh baby it was cold
This is what I love. Getting away, looking at stuff with no real commitments other that to go enjoy yourself and feed your soul. Plus those post dive showers are amazing!
Hands up if you like the water? To say I do is an understatement.
I am now offering services based around the Boating and any marine based sports and industries. This ranges from boat shoots, fishing, surfing, scenic, sales, social media, video, photo, documentary, diving aaand you get the point. The options are basically endless. More details are in the video below
Own a business and need to show it off to the world? Then I have plenty of options to suit. Want to capture the true feeling of a Game Fishing trip? I can be there shooting it all. Have you been on trips with your mates and are looking to capture it? I know how to do it! Water sport event won’t film itself? I can do it!
Capturing the adventure in still form is a favourite of mine, from under the water to multi layer aerial panoramas suited for canvas or framed prints. Here’s a few favourites.
One of the caves at Goat Isand
Underneath the action
Motorsport applications? No worries.
Exploration to some of New Zealands remotest coastline. We are actually in this shot.
A classic pano of home. The original copy is over 10000 pixels wide!
New Zealand love their boats. All applications are suited.
I quite literally have thousands of photos that I could add but if you’re curious for more then I suggest keeping up on Facebook or Instagram.
You can of course view my video work here on YouTube.
Creative ideas, plans and pricing are all available by emailing me firstname.lastname@example.org or call me 0211297511.
There are so many types of content floating around out there that I don’t even really know where to be begin.
In my first phase years ago of making stuff to put online it was all skimboard orientated because that’s what I knew. Fast forward a few years to where I am now. I tend to split between vlogs/day in the life stuff, informative and more nicely edited visual treats. Or however you want to explain it all.
Here’s some interesting stats of my own that I’ve learnt from my own content.
-Vlogs have a much higher initial engagement due to the personal aspect of them. You can see in this weeks one below
– Informative videos seem to work well once they’ve been in the system for a long time.
– Finely edited videos with very little personality expressed, don’t do as well as they did 5 or so years ago but…. If you create a video targeted at something specific then they can and do get on a little roll.
– The average spearfishing video possesses zero creativity. There’s no personality or context to what is going on.
– The average drone video possesses zero creativity. There’s so many people putting content out now that it has become overused and dull.
– Surfing related content creates a heeeeeap of interest but also the most negativity.
– Podcasts are rad and are booming. Is this the rise of real news from real people?
-Adventure based content from little businesses and/or groups is on a massive boom right now. Soon to be horribly saturated.
-Fishing content is so popular to the point that I don’t really think you can make anything original!?
-There’s a lot of negativity online but the channels I have created seem to get much lower than my average share, which is great!
That’s just a few things I can think of off the top of my head that I’ve noticed from my own experiences. As the online content market rises so do the opportunities for people, young people in particular.
It’s taken me a long time to work out my direction with my business.
From starting making skimboards in 08, which sold quite well. Expanding a bit into screen printing and finally making some effort to expand my future in the content creation world.
You see when you have so many things on the go it’s hard to get anywhere. I like too many things so when one thing is going well I want the others to which I feel tends to take away from the momentum of thing that was working. Put simply 10 10’s don’t make 100. Basically what this means as of late is that I’ve had to make a few decisions as to my future and I feel the photography and videography is where I’m heading.
The areas I’m focusing on are the boating and marine industry, golf and lastly, shooting all the stuff I enjoy shooting. The dream of making an outdoors based show is being put at the end of the list of priorities.
I’ve been on a few projects lately which have fitted the bill nicely. That has of course been a couple of videos for a local business supporting Emirates Team New Zealand. Below is a vlog or behind the scenes from one of the videos