My little business/brand/company turns 10 very shortly! There’s been several “revisions” of what that consists of during this time but one thing that has stayed true and that is that it has always been fairly visual.
2018 is the year I work out exactly what this brand means and give it some real direction and purpose. This means a team. A team of cool people doing epic things! Sounds achievable, watch the video below for the general idea
So what does a team mean exactly for a brand? Well it should work both ways so I’m going to keep this as simple as possible.
For the brand it means increased exposure in the chosen areas in which it has chosen to promote itself. Pretty simple.
For the sponsored person or people it means help with their chosen sport (or whatever), increased exposure and of course…. Free stuff!
As I push a lot more brand focus this year with a small team of guys (which i will detail more shortly) I of course want to expand this so if you feel you have something to offer then get in touch. I’m sure you can work out how!
The road to self employment is a piece of cake and everyone should do it.
Now that I have your attention I will come clean, That first line isn’t true. For most anyway.
Self employment for me is about a dream. Not just a boring business that I copy and paste a how to from others. It’s about creating what I view is my dream life and living each day as I want to. This isn’t at all easy.
Last week we shot to the Far North to help my parents with their little slice of rocky roaded self eployment. You can find Saturday here
They have had easily enough of their own problems incl that big shed burning down but boy, what an amazing process for the produce.
Sunday morning we were up and looking to score a feed (thumbnail hints as to how it went)
Back to self employment. As far as my dream goes, in my mind I want to go skim, surf, spear, run my brand and shoot content all day.
The complications arise when you actually have to make a few bucks from these things because life is expensive. One thing I’ve always had from the start is product to sell and I’m always looking to expand this. Selling is hard but when it’s your own product but boy, it’s satisfying. Anytime someone wants to fork out their hard earned cash on something I made makes the pursuit of the dream worth it!
Producing content is much harder than selling product as it requires far more of my time invested, for much less income. If I wasn’t so passionate about it, I wouldn’t be doing it. For some reason I love it!
Oh and on a sales orientated pitch you can sign up to my mailing list here.
As of the 22nd of October I’ve lived in a van. Before I get into this blog post here is the video from moving week
Before you gasp and ask the obvious questions I will post some obvious answers.
It’s not a tiny van, I can stand up.
I park mainly up at my shed space where I run my business from.
It’s not that difficult to find a toilet.
Solar or borrowed shower. I’m still working on a really solid option here.
Yes it helps me save a lot of money.
I don’t have a move out date.
To be perfectly honest as of right now, this is one of the best things I have ever done. The van isn’t quite finished but I’m chipping away at it. It doesn’t make me feel uncomfortable at all but it does make me feel warm, happy and freeeeee. Which is great!
So where to from here? Well I’m essentially rebuilding my business at the moment. The hardest thing I feel has been the volume of equipment i ave from boat stuff, van stuff, skimboards, surfboards, dive ear, print gear, you get the picture.
Overall I’m feeling super stoked on this and would encourage anyone out there thinking about it, to seriously look into it! I can’t wait to make some proper road trips happen very soon. Will keep the updates coming as I make progress.
There are so many types of content floating around out there that I don’t even really know where to be begin.
In my first phase years ago of making stuff to put online it was all skimboard orientated because that’s what I knew. Fast forward a few years to where I am now. I tend to split between vlogs/day in the life stuff, informative and more nicely edited visual treats. Or however you want to explain it all.
Here’s some interesting stats of my own that I’ve learnt from my own content.
-Vlogs have a much higher initial engagement due to the personal aspect of them. You can see in this weeks one below
– Informative videos seem to work well once they’ve been in the system for a long time.
– Finely edited videos with very little personality expressed, don’t do as well as they did 5 or so years ago but…. If you create a video targeted at something specific then they can and do get on a little roll.
– The average spearfishing video possesses zero creativity. There’s no personality or context to what is going on.
– The average drone video possesses zero creativity. There’s so many people putting content out now that it has become overused and dull.
– Surfing related content creates a heeeeeap of interest but also the most negativity.
– Podcasts are rad and are booming. Is this the rise of real news from real people?
-Adventure based content from little businesses and/or groups is on a massive boom right now. Soon to be horribly saturated.
-Fishing content is so popular to the point that I don’t really think you can make anything original!?
-There’s a lot of negativity online but the channels I have created seem to get much lower than my average share, which is great!
That’s just a few things I can think of off the top of my head that I’ve noticed from my own experiences. As the online content market rises so do the opportunities for people, young people in particular.