My little business/brand/company turns 10 very shortly! There’s been several “revisions” of what that consists of during this time but one thing that has stayed true and that is that it has always been fairly visual.
2018 is the year I work out exactly what this brand means and give it some real direction and purpose. This means a team. A team of cool people doing epic things! Sounds achievable, watch the video below for the general idea
So what does a team mean exactly for a brand? Well it should work both ways so I’m going to keep this as simple as possible.
For the brand it means increased exposure in the chosen areas in which it has chosen to promote itself. Pretty simple.
For the sponsored person or people it means help with their chosen sport (or whatever), increased exposure and of course…. Free stuff!
As I push a lot more brand focus this year with a small team of guys (which i will detail more shortly) I of course want to expand this so if you feel you have something to offer then get in touch. I’m sure you can work out how!
The road to self employment is a piece of cake and everyone should do it.
Now that I have your attention I will come clean, That first line isn’t true. For most anyway.
Self employment for me is about a dream. Not just a boring business that I copy and paste a how to from others. It’s about creating what I view is my dream life and living each day as I want to. This isn’t at all easy.
Last week we shot to the Far North to help my parents with their little slice of rocky roaded self eployment. You can find Saturday here
They have had easily enough of their own problems incl that big shed burning down but boy, what an amazing process for the produce.
Sunday morning we were up and looking to score a feed (thumbnail hints as to how it went)
Back to self employment. As far as my dream goes, in my mind I want to go skim, surf, spear, run my brand and shoot content all day.
The complications arise when you actually have to make a few bucks from these things because life is expensive. One thing I’ve always had from the start is product to sell and I’m always looking to expand this. Selling is hard but when it’s your own product but boy, it’s satisfying. Anytime someone wants to fork out their hard earned cash on something I made makes the pursuit of the dream worth it!
Producing content is much harder than selling product as it requires far more of my time invested, for much less income. If I wasn’t so passionate about it, I wouldn’t be doing it. For some reason I love it!
Oh and on a sales orientated pitch you can sign up to my mailing list here.
As of the 22nd of October I’ve lived in a van. Before I get into this blog post here is the video from moving week
Before you gasp and ask the obvious questions I will post some obvious answers.
It’s not a tiny van, I can stand up.
I park mainly up at my shed space where I run my business from.
It’s not that difficult to find a toilet.
Solar or borrowed shower. I’m still working on a really solid option here.
Yes it helps me save a lot of money.
I don’t have a move out date.
To be perfectly honest as of right now, this is one of the best things I have ever done. The van isn’t quite finished but I’m chipping away at it. It doesn’t make me feel uncomfortable at all but it does make me feel warm, happy and freeeeee. Which is great!
So where to from here? Well I’m essentially rebuilding my business at the moment. The hardest thing I feel has been the volume of equipment i ave from boat stuff, van stuff, skimboards, surfboards, dive ear, print gear, you get the picture.
Overall I’m feeling super stoked on this and would encourage anyone out there thinking about it, to seriously look into it! I can’t wait to make some proper road trips happen very soon. Will keep the updates coming as I make progress.